Dive Brief:
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Facebook added several new capabilities to Workplace by Facebook, the company’s workplace productivity tool, company officials announced at the F8 developer conference in San Francisco Tuesday, CNBC reports.
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The additions revolve around file sharing enhancements, bots, and compliance and governance tools. In the file sharing space, Workplace by Facebook now integrates with Box, Dropbox, Microsoft and Quip/Salesforce, allowing users to share documents and information without leaving Facebook.
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Julien Codorniou, vice president of Facebook Workplace, said Workplace is now used by about 14,000 organizations worldwide — up from 1,000 last year. The platform officially debuted in October.
Dive Insight:
Enabling more seamless information sharing and preventing users from having to toggle between two services is viewed by many as a key component of workplace productivity apps. Once a user has to leave an app to conduct an activity, it’s not always easy to pull them back in. This is an area Slack has focused on as well, announcing its own partnership with Salesforce last fall focused on enabling enterprises to more effectively use the two platforms together.
Facebook also introduced bots into the Workplace experience in both Messenger and Group chat, something that Slack has offered for a while now. Last December, Slack introduced a new HP Slack bot that allows Slack users to easily print documents they view while using the chat platform.
While Workplace’s new additions aren’t necessarily groundbreaking, they are all part of an effort by Facebook to ensure its platform meets the needs of larger enterprise customers and enables them to operate and track information seamlessly, which is becoming more attractive as enterprise information is used and shared in more places.