Dive Brief:
- Evernote announced Tuesday it selected Google Cloud Platform to provide the company’s data infrastructure, according to a company blog.
- Until now, Evernote has owned, configured and maintained its own servers and networks. But the company said it was looking for more speed and flexibility to support future growth.
- "With Google Cloud Platform, Evernote will gain significant improvements in performance, security, efficiency and scalability," said Ben McCormack, Evernote VP of Operations, in an announcement. McCormack said Evernote will begin syncing data to new servers in early October and the company plans to complete their migration by the end of 2016.
Dive Insight:
Established in 2007, Evernote now serves 200 million users and is a repository for a massive amount of unstructured data. But companies working to store data internally are limited and sometimes struggle with redundancy. For organizations that offer services on the cloud, any data center outages could cause a loss of business.
More companies that have traditionally relied on their own infrastructure are now looking for cloud providers that can help them handle sudden spikes in demand and benefits they are unlikely to grow internally, like machine learning. Google has been pushing hard into the enterprise cloud space since Diane Greene joined the company last November.
Last month, reports surfaced that Google was the front-runner to win PayPal’s cloud business. PayPal has its own huge data centers, but additional cloud capacity could help the company handle sudden spikes in demand, which it has previously struggled with.
