Dive Brief:
- Amazon Web Services (AWS) announced Wednesday that Dunkin' Brands Group Inc. has selected AWS as its cloud infrastructure provider.
- Dunkin’ Brands, the parent company of Dunkin’ Donuts and Baskin-Robbins, said it already migrated its mobile applications, e-commerce websites, and corporate IT infrastructure from on-prem to AWS in order to improve scalability, reliability, availability and security and to reduce costs.
- Santhosh Kumar, vice president of infrastructure, data security and privacy at Dunkin’ Brands, said the company's mobile apps and other digital properties were critical to reaching customers. "They must be secure, available and high performing at all times," he said.
Dive Insight:
People want their donuts and ice cream, and they don’t want to wait for them. Dunkin' says moving to AWS will help them improve the digital experience by improving the reliability and scalability of customer-facing applications, mobile applications and their e-commerce websites.
The company particularly wants to make sure their apps can scale during peaks in usage like special promotions and events.
Dunkin' is not the only fast food brand to looking toward mobile applications as a way to connect with customers. McDonald's and Starbucks have been big proponents of using tech to interact with customers as well as offer new avenues for connecting with them.
But as some have learned the hard way, companies must ensure their apps work well and reliably, especially at peak times, and that’s where cloud comes in. Rather than relying on their own infrastructure, many companies are tapping cloud service providers to power the back end of their mobile applications.
