Dive Brief:

• Dropbox and Salesforce are collaborating across sales, service marketing and commerce offerings, the content management platform announced Friday. Under the partnership, both companies' users can create "branded, personalized folders" on Salesforce's cloud, which can be accessed by internal teams and outside partners. 
• Customers will also be able to access Dropbox content in Salesforce, according to the announcement. Users can also work on Quip documents in Dropbox. The additional capabilities will be available later this year. 
• This week Dropbox also announced the expansion of its infrastructure across across six new regions in North America and Europe. Made available on the Equinix Cloud Exchange Fabric, Dropbox will support customers traffic on dedicated bandwidth and hosted in co-location facilities, ensuring customers don't experience latency. By the end of this year, Dropbox plans to have infrastructure at 29 facilities in 12 countries, including Germany, Canada, the U.S. and Sweden, among others. 

Dive Insight:

Relegated to the SMB market no more, Dropbox is rapidly expanding its core partnerships and infrastructure portfolio, while working to prove its maturity in the market. Just last week Dropbox announced an extensive partnership with Google Cloud, allowing users to work with Google content products inside its platform. And now the company has a deal with the leading CRM provider. 

What Dropbox is really trying to combat is app overload. In the workplace, employees use an average of four apps and toggle between them up to 10 times per hour, according to a recent report. The lack of a streamlined workflow inhibits productivity and wastes time and resources. 

Dropbox is well suited for smaller teams when it comes to content management, however the market is ripe with competitors specializing in collaboration and communities. Now Dropbox is integrating with its competitors, capitalizing on suites of tools offered by Google and Microsoft, which have a heavy enterprise presence.

The relationships allow Dropbox to move beyond its reputation of operating as a tool with a singular function, which could in turn threaten the market of content management rival Box. The boosted infrastructure availability, which will work to decrease latency for customers, only helps Dropbox's case. The company famously migrated off internet service providers' infrastructure leasing and onto custom-built infrastructure at co-location facilities in 2015 and 2016, as outlined in its IPO. 

Ahead of its IPO, Dropbox is well suited to take the enterprise market by storm. Sure, it can still operate as the tool of choice for SMB customers, but Dropbox is proving to Wall Street it can become an enterprise mainstay.