Dive Brief:
- DHL Supply Chain is deploying a pair of AI applications in partnership with consulting agency Boston Consulting Group, according to a press release last month.
- The logistics services provider aims to enhance data management and analytics capabilities with the two generative AI applications to improve customer insight, better assess proposals and deliver more “tailored” solutions, per the release.
- “Generative AI is transforming how we manage data and develop proposals,” DHL Supply Chain Global Chief Development Officer Markus Voss said in a statement. “By cleaning and assessing data from potential customers before designing logistics concepts, our engineers can be far more productive.”
Dive Insight:
DHL Supply Chain manages its generative AI use cases with a “product funnel approach” that includes a pilot period, CIO Mike Kreider told Supply Chain Dive.
The two use cases, referred to as “first GenAI” and “second GenAI,” are currently targeted for specific DHL Supply Chain user groups and “take an intentional product rollout approach,” Kreider said.
Two of the use cases in the “funnel” include a generative AI application for business development that enables a quicker analysis of customer requirements. By having generative AI handle the data, DHL Supply Chain’s business development team can create more personalized proposals, according to Kreider.
The second generative AI application use case sorts the available data so that DHL Supply Chain’s solutions designs team can offer better customer solutions, he added.
The AI tools can also help summarize customer queries and process legal documents, according to the press release.
“DHL leverages GenAI tools to transform key business processes and enhance our analytics capabilities to provide greater value to our customers and employees,” Kreider said. “These two GenAI solutions are doing just that and will be fully rolled out soon.”
Beyond introducing AI into its operations, DHL Supply Chain — which named a new CEO of North America earlier this year — has also been using automation and technology for labor retention and warehouse management.
