Dive Brief:

• The role of “dedicated IT communications specialist” is becoming more common as CIOs realize the need to improve communications.

• The role often serves as a bridge between IT and the business.

• It helps keep stakeholders aligned in a professional manner and may aid credibility of the CIO.

Dive Insight:

The dedicated IT communications specialist often reports directly to the CIO, and helps the CIO tailor messages and strategies that resonate with different audiences within the organization.

Experts say that, as IT impacts more and more areas of an organization, it's more important than ever to keep the business side connected and engaged with the IT side. The emerging role heavily favors professionals with backgrounds in marketing and communications over people who are more IT-oriented.