Dive Brief:

• A new study from BetterCloud found that companies “that deploy Google for Work migrate to the platform at least four months faster, on average, than organizations that choose Office 365 for their collaboration needs,” according to a CIO report. 
• Companies go live with Google for Work in an average of 11.2 months, compared to 15.3 months for Office 365, the study found.
• The average Office 365 customer typically is older, has more employees and a larger IT team, while Google for Work customers are generally smaller organizations. 

Dive Insight:

Google for Work could still face an uphill battle among enterprises, however. The BetterCloud survey found only 5% of the current Google for Work customers came from Office 365. 

“In 2016, IT professionals are beginning to offload their routine work to cloud software and service providers, giving them more time to focus on strategic work,” wrote David Politis, BetterCloud's founder and CEO, in a statement.

The survey also found that 35% of the companies responding did not previously use any similar enterprise productivity suite, demonstrating growing interest in this area.