Dive Brief:

• Microsoft officially began rolling out Windows 10 on Wednesday.

• The company hopes that several months of expansive beta testing will help boost quick corporate adoption.

• Microsoft sought feedback from more than five million customers during its 18-month development process, Jim Alkove, corporate vice president of Windows enterprise and security, said in a blog post.

Dive Insight:

Many CIOs say they aren’t in a rush to make the move to Windows 10, according to Fierce CIO, but experts say there are a number of aspects they can look forward to in the new operating system.

For one thing, patching will no longer be optional, so employees that previously chose to bypass Microsoft updates — and potentially putting the entire company at risk — can no longer do so. In addition, Windows 10, for the most part, will work with existing system management and backup infrastructure.

Microsoft reported that Windows 10 had been installed on more than 14 million devices by Thursday evening.