Dive Brief:
- Campbell Soup Company named Francisco Fraga as its VP, CTO and CIO, according to a company announcement on Monday.
- Fraga was formerly with The Procter and Gamble Company (P&G) for more than 20 years in various roles, including global CTO. Fraga headed P&G's supply chain network digital transformation in the U.S.
- The soup company's sales have seen a decrease, and the company has turned to e-commerce, Big Data analytics and supply chain optimization, according to ZDNet. "Omni channel experiences" and science-based customized diet plans to engage more customers have become primary tasks for Campbell's IT department.
Dive Insight:
Technology is revolutionizing the basic functions of daily administrative efforts and helping companies such as Campbell analyze consumer data and prompt more efficient workloads.
The growing willingness of companies to shake up IT leadership is often an indicator of a restructured IT vision. To stay relevant, companies are forced to reenergize aging technologies and infrastructures to improve work and reduce costs.
Campbell is not alone in tapping new IT talent. JPMorgan announced a new Global CIO and head of CIB analytics and data science in the last two months. The company's $9.5 billion tech budget covers AI, ML, blockchain, software and Big Data initiatives.
In the cosmetics industry, Estee Lauder and L'Oreal announced new CIOs. Unlikely industries are leveraging new tech offerings to better serve customers and employees.
Major tech companies like Microsoft and IBM are continuing to release products aimed at streamlining Big Data analytics, tools companies need to better understand the bottom line. Kraft Heinz, another food company, is using Microsoft Azure cloud for better in-company collaboration and extending its use of AI from manufacturing to sales.
