Dive Brief:

• Atlassian launched a new subscription service Tuesday that packages its self-hosted developer tools into a single offering, according to a company blog.
• Dubbed Atlassian Stack, the new offering includes Jira, Confluence, HipChat and Bitbucket. Enterprises previously purchased each separately.
• The tools operate behind a firewall, generally not an issue as most companies are already managing deployments, according to TechCrunch.

Dive Insight:

This bundling is a smart way for Atlassian to ensure enterprise IT shops can easily put a full developer team on its products.

Over the last two years, chat apps and collaboration tools have made huge inroads into the enterprise. But it's also a very competitive market. A report released by Spiceworks in January found Skype, Google Hangouts and Slack are the current leaders in the space, with Atlassian lagging a bit behind the leaders. A new comprehensive product could help Atlassian entice the large enterprise customers it covets and possibly expand its market share.

Atlassian has been working hard to boost its offerings and appeal in recent months. In January, the company announced it would acquire Trello, which offers a project management app, for $425 million.