Dive Brief:
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Apple CEO Tim Cook said businesses need to change how employees work in order to thrive in the future.
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Cook said he is yet to see enough applications transforming the way people work, but that mobile technologies are key to enabling business efficiencies.
- Cook spoke during a conversation with Aaron Levie, Box CEO, at the BoxWorks conference on Tuesday.
Dive Insight:
When it comes to improving productivity, "There's no more time in the day, so you have to transform your business," said Cook. "And so today, that means embracing mobility in a big way."
Transforming the way that people work, in Cook's view, is a major opportunity that has not yet been met, even by Apple.
Apple has recently been competing with Microsoft, Google and others to win more enterprise customers.
Earlier this month, Apple announced it was partnering with Cisco to give business users of iOS devices a "fast lane" on Cisco-powered networks. For business customers, that means a higher level of compatibility and performance between Apple and Cisco products.
Last year, Apple struck a partnership with IBM to jointly create apps for the workplace, while IBM employees help sell and support Apple devices with corporate clients.
