Dive Brief:
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Apple said sales of the new iPhone 6s and iPhone 6s Plus models are up 30% over last year’s iPhone 6 sales — 13 million sold this year versus 10 million last year.
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Even with the higher number of sales, shares of Apple were down 1.3% on Monday.
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Analysts had predicted the updated iPhone — longer battery life, a 12-megapixel camera and a 3-D touch screen — would come in at around 12 million sold.
Dive Insight:
The sales, analysts say, may be skewed because Apple made the iPhone 6s and iPhone 6s Plus available in 12 regions, including China, instead of just the 10 regions it focused on last year. Monday, Apple said the iPhone 6s and iPhone 6s Plus will be available in more than 40 additional countries beginning Oct. 9, for a total of over 130 countries by the end of the year.
The new iPhone 6s and iPhone 6s Plus offer significant boosts in speed because they come with a new processor, the A9, which is faster than the A8 found in the iPhone 6 and 6 Plus.
