Dive Brief:

• Apple is forming a new machine learning division following its acquisition of machine learning company Turi in August, according to 9to5Mac report.
• Like Turi, the new division will be based in Seattle. It will focus on integrating machine learning tech into new and existing Apple products.
• Apple is reportedly hiring application developers and data scientists for the new division.

Dive Insight:

The new division will work with Apple’s existing product teams to develop machine learning tech that can be integrated into both existing and future Apple products.

The company is already using machine learning in products such as Siri, iPad Pro and Apple Pencil, as well as the iOS 10 release coming this fall.

Though most of its machine learning applications are currently consumer-based, it’s likely Apple will look to introduce machine learning into enterprise offerings soon in order to further differentiate itself in the enterprise market. The company is increasingly turning to the enterprise for new sources of profit as its consumer sales cool.