Dive Brief:
- Apple was the top global vendor in IT in 2016, according to Gartner's new Gartner Global Top 100: IT, released Monday. The ranking was based on each company's revenue across IT and component market segments. Communication services were not included.
- Apple generated more than $218 billion in IT revenue — the second-place vendor, Samsung Vendor Group accounted for $139 billion. Google, Microsoft and IBM were the next three companies. While Apple leads the pack, it slipped from its $235 billion in revenue in 2015.
- Gartner predicts that 20% of all activities an individual engages in will involve at least one of the top seven digital giants by 2021.
Dive Insight:
The top companies in the report have focused on the consumer, but because technology and cloud now form the foundation of almost all digital business efforts, these companies are likely to put more focus on the enterprise market in order to assure future growth.
For example, Apple has been pushing its iOS apps hard among various types of businesses to help it move deeper into the enterprise market.
Meanwhile, Samsung's new Galaxy S8 is expected to see strong demand from enterprises looking to leverage the phone's business capabilities.
