Dive Brief:

• QuickSight can draw on multiple data sources including external platforms like Salesforce. The tool is designed to disrupt the crowded BI space with its low cost and ease of use, Information Week reported.
• The platform is designed to inspect a broad range of data sources quickly to find the best visualizations.
• Amazon representatives say QuickSight can give users their first visualization within 60 seconds at one-tenth the cost of traditional BI tools.

Dive Insight:

Amazon said the platform will provide a quick and inexpensive route for organizations to get value out of their business data through analytics.

"If you think about the number of people inside of your companies that are really able to do analytics, it's typically a relatively small amount. It's usually the more technical people who can get at these analytics services," said Andy Jassy, AWS senior vice president. "The business intelligence tools of the old guard in the days of yesteryear, they are hard to use. They're expensive and complicated.”

Boris Evelson, a Forrester analyst, said Amazon’s low subscription costs could definitely challenge BI vendors that charge much more.

QuickSight is available in preview mode now, with a full launch set for 2016.