Dive Brief:

• Chronicle, a spinout company borne from Alphabet's research arm, will be rolled into Google Cloud this fall, Alphabet said Thursday. 
• Launched as a standalone company in 2018, Chronicle monitors internal and external data to let customers detect and mitigate threats. It was originally a project inside X, Alphabet's "moonshot factory."  
• The move expands Google Cloud's tool set in the cybersecurity realm, where it has already earned recognition from firms like Forrester. 

Dive Insight:

Google Cloud's addition of Chronicle feeds a recent trend in the cloud market: hyperscalers like Amazon, Google and Microsoft are emerging as cybersecurity vendors.

The trend represents a threat to pure-play cybersecurity firms, which struggle to keep up with the added value embedded into infrastructure as a service platforms.

Google Cloud already lists dozens of cybersecurity products on its website, from encryption to phishing protection. Chronicle brings to the table its malware intelligence services and incident investigation resources.

"With the trajectories of Chronicle and Google Cloud increasingly converging in response to customer needs, we want to bring these essential capabilities together for customers," said Thomas Kurian, CEO of Google Cloud in a blog post announcing the move.

Earlier this month, Kurian also announced the company's plans to acquire Looker, a key player in the business intelligence space, in a $2.6 billion deal aimed at expanding Google Cloud's data analytics offering.