Dive Brief:

• Look out Silicon Valley. Seattle, Washington, D.C. and Detroit saw bigger growth in software-related job postings over the last five years, according to research from Glassdoor and reported by CNBC. The study examined all unique job listings with the word "software" in the title on June 1, 2012 and compared them to the same listing on June 1, 2017.

• Retail, banking/finance and manufacturing have seen the biggest growth in demand for software-related jobs in the last five years, the study found.

• Elsewhere, a list of tech talent markets from CBRE found Madison, WI, had the most tech hiring momentum, followed by Fort Lauderdale. Miami, Salt Lake City and Kansas City, Mo., rounding out the top five, according to the Miami Herald.

Dive Insight:

As more companies outside Silicon Valley become technologically savvy, there is less need to center tech skills there. Given the cost of living in the San Francisco Bay Area, people are increasingly interested in moving to areas where they can have their money go further.

But perhaps most notable is the fact that the nature of tech has changed. While it used to center around Silicon Valley-based companies like HP and Apple, today's tech is part of almost every company, so more companies are hiring software engineers and developers to work in-house.

Though tech workers may be migrating to smaller cities, California, Texas and New York remain the top three states for tech sector employment, according to a report by CompTIA released in April. California is by far the largest employer in the sector, with about 1.2 million tech workers. In total, there are an estimated 7.3 million workers in tech occupations.