Dive Brief:
- KPMG plans to add capabilities to its internal, proprietary generative AI tool with help from Microsoft, the companies said Monday. Called Advisory Content Chat, the tool was built using Microsoft’s OpenAI Service and Azure AI Search.
- The two organizations worked to ease the process of locating internal content “that exists in large quantities of stored information,” KPMG said in the announcement. Currently, more than 15,000 advisory employees have access. KPMG plans to globally scale the tool, which works in complement with the broader Advisory GPT tool and Microsoft 365 Copilot, this summer.
- KPMG will also deploy Microsoft 365 Copilot to all its U.S. partners and professionals this year, supporting an initiative that aims to embed generative AI “into everything KPMG does,” according to the company.
Dive Insight:
KPMG is doubling down on AI, targeting the data fueling AI solutions to get better results.
“We envision Advisory Content Chat as a core element of future gen AI applications and solutions to serve our people and bring to our clients as well,” Matt Bishop, CTO, advisory AI transformation leader at KPMG, said in a statement.
While professional services firms are undergoing their own internal transformation, these organizations are also eager to assist enterprise clientele.
PwC has rolled out customer-facing solutions while adjusting internally.
The firm will deploy ChatGPT Enterprise to more than 100,000 employees in the U.S. and the U.K., becoming the largest customer of OpenAI’s business-focused tool. PwC has also identified more than 3,000 internal generative AI use cases, and nearly 40% have been addressed by internal tools so far.
Joe Atkinson, chief products and technology officer at PwC U.S., and Ben Higgin, head of technology and investments at PwC United Kingdom, characterized the efforts as part of PwC’s “prove it” phase of generative AI adoption.
Enterprises are willing to bring out the checkbook for AI. Nearly two-thirds of companies have already invested $5 million or more in emerging AI capabilities, according to a SolarWinds survey published this month. Almost one-third have spent over $25 million on the technology.
Accenture booked $900 million in generative AI business during its last quarter ending May 31, totaling $2 billion during the fiscal year, according to its earnings call last week. The firm has simultaneously worked toward its goal of reaching 80,000 skilled data and AI workers.
EY has also steadily built out its AI offerings for customers and workers. The company plans to deploy Microsoft Dynamics 365 Sales and Copilot for Sales tools to 100,000 employees by January 2025, making EY one of Microsoft’s largest customers worldwide.
