Dive Brief:
- AWS will invest $100 million to launch an innovation center focused on generative AI capabilities, the company said Thursday.
- The AWS Generative AI Innovation Center would connect customers with AWS experts in AI and ML to help them build and launch generative AI products, services and processes, the company said.
- Customers want guidance to quickly enable generative AI, said Matt Garman, SVP of sales, marketing, and global services at AWS, in the announcement. “The Generative AI Innovation Center is part of our goal to help every organization leverage AI by providing flexible and cost-effective generative AI services for the enterprise," he said
Dive Insight:
Generative AI, a computing-intensive branch of emerging technology, took the enterprise technology space by storm at the end of last year as Microsoft-backed OpenAI unveiled ChatGPT.
For AWS, growing interest in enterprise-grade solutions that use generative AI is good news for its cloud business, as the new applications demand increased computing power.
“The bottom layer here is that all of the large language models are going to run on compute,” Amazon CEO Andy Jassy said, speaking during the company's Q1 earnings call in May for the period ending March 31. “And the key to that compute is going to be the chip that’s in that compute.”
Alongside the spike in computing needs, AWS is hoping to attract customers to its own set of tools that let customers launch generative AI solutions.
In April, the company announced its Bedrock offering, a new service that gives customers a way to build and scale their generative AI applications.
Bedrock will let customers access foundational training models from leading startups in the space, such as Anthropic and Stability AI, as well as its in-house foundational training models.
AWS also spun up an incubator to back startups working in the generative AI space. Initially announced as a cohort of 10, the company ended up selecting 21 startups to receive funding, support and AWS credits.
