Dive Brief:
- AWS created an alliance to support its Generative AI Innovation Center, a program that helps customers build and deploy the technology, the cloud giant said Monday.
- Deloitte, Booz Allen Hamilton and Rackspace Technology are among the initial partners in the Generative AI Partner Innovation Alliance, which will bring resources to support growing demand and relieve capacity constraints.
- Through the alliance, customers can access expertise from systems integrators and consulting firms. The innovation center launched last June and has served thousands of enterprise customers, including PGA Tour, DoorDash and Nasdaq, according to AWS.
Dive Insight:
Technology vendors have been encouraged by the demand for AI capabilities and continue to create resources to help organizations break down adoption barriers.
AWS was quick to stand up a large language model marketplace and Amazon CEO Andy Jassy boasted the company has more machine learning and generative AI features than its hyperscaler competitors in an earnings call in October.
“We focus on developing end-to-end solutions and customizing foundation models when necessary to address specific needs, always prioritizing security and scalability,” Sri Elaprolu, global head of the AWS Generative AI Innovation Center, said in a statement. “With a growing network of partners, we can help more customers harness generative AI.”
AWS’ AI business already has a multibillion-dollar revenue run rate, with a triple-digit year-over-year growth rate, according to Jassy, speaking during the company’s Q3 earnings in October.
Amazon's earnings call rounded out a quarter full of AI wins for hyperscalers. Microsoft’s AI business is expected to become the fastest segment in company history to reach annual revenues of $10 billion. Google Cloud’s revenue has also surged over the last year, driven by enthusiasm for its Vertex AI and cloud database services.
Vendor executives have emphasized the need for capacity upgrades as demand outpaces supply. Enterprise focus on AI is also expected to continue.
The number of companies investing at least $10 million per year in AI will double in 2025, according to an EY survey in July.
