Dive Brief:
- PwC is expanding its alliance with AWS in pursuit of industry-tailored generative AI applications, the two companies announced at AWS re:Invent Tuesday.
- AWS and PwC plan to collaborate on building a series of AI solutions using Amazon’s Bedrock service and foundational models, such as Amazon’s Nova, released earlier this week. The partnership will focus on a number of industries, including financial services and pharmaceuticals.
- PwC is also set to integrate Amazon Bedrock Automated Reasoning LLM accuracy validation tools within existing customer solutions to strengthen validation processes and governance.
Dive Insight:
As AWS's annual re:Invent conference wraps up, customers are taking stock of the most relevant product updates for their priorities.
In the race to capitalize on enterprise interest in generative AI, vendors added the technology in a sweeping fashion. Now, enterprises are pressuring vendors to make investments worth it after another year marked by roadblocks and unrealized value.
Vendors are positioning customized AI solutions as a more intuitive step forward. Analysts believe the shift toward tailored tools will help lower some of the barriers to entry.
Salesforce has doubled down on its industry-tailored AI approach this year, spinning up an AI use case library initially targeting 15 sectors. IBM and SAP laid out plans to build solutions targeting manufacturing, consumer goods and retail among others this year, too. AWS’s playbook has shown positive early signs, but the battle for dominance is nowhere near over as vendors compete for enterprise spending.
AWS plans to release two additional Nova models next year, including a speech-to-speech model and a native multimodal version. Early adopters of the models in the Nova family released earlier this week include Deloitte, Shutterstock and SAP.
“This is only the beginning for Amazon Nova, and we’re excited to continue innovating to deliver real-world value to every Amazon customer,” Amazon said in a release Tuesday.
