Dive Brief:
- AI tools are the top three fastest growing software products across software marketplace and review website G2 this year, the company said, comparing more than 2,000 categories. Jasper, an AI writing assistant, topped the list, according to a spokesperson.
- Within AI, chatbot software is the fastest growing subcategory, according to G2 data. The other 14 subcategories on the website include virtual assistants, data science and machine learning.
- There was a 261% increase for chatbot software traffic from February 2022 to February 2023 on the website, according to G2 data.
Dive Insight:
AI tools, including chatbots, have quickly become a hot topic and shifted enterprise focus since the launch of ChatGPT in late November.
The chatbots category saw a 202% increase in search traffic on G2 since November 2022, according to data shared with CIO Dive.
The AI race initiated by Microsoft and Google has created a sense of enterprise urgency to adopt and implement conversational generative AI models.
In late March, OpenAI teased plugin capabilities for ChatGPT. Companies such as Expedia, Instacart, Klarna, Shopify, Slack and OpenTable were among the first to create plugins powered by ChatGPT.
